In an effort to capture the spirit of this AI-centric era, TechCrunch will be present at SXSW 2025, the annual tech, music, comedy, and film conference that got underway in Austin on Friday.
Yes, artificial intelligence has already appeared in just one sentence. Why not? AI is at the forefront in Austin and around the world, as can be seen by a cursory look at the enormous SXSW agenda. It’s important to note that this year tends to focus more on the practical applications of AI than on conjecture about its potential.
What the tech ecosystem’s founders and backers are working on is often reflected in SXSW. Additionally, it frequently aligns with the hype cycle. Psychedelics, cryptocurrency, scooter craze, and driverless cars — they’ve all had their moment at SXSW.
The annual event’s tech section began Friday and will continue until March 13. The conference starts with a number of programs that are directly related to TechCrunch’s focus, such as startups, culture, the creator economy, health and medtech, and energy. Even though the AI track doesn’t start until Sunday, it’s already making appearances. For example, during an onstage interview on Friday, Signal President Meredith Whittaker criticized agentic AI as a privacy and security risk, while a health expert cautioned that relying too much on AI for companionship can be harmful.
Along with deep tech like space and quantum computing, the exhibition will also focus on climate change, sustainability (don’t miss Rivian founder and CEO RJ Scaringe’s speech on March 11), and transportation.
The annual event’s tech section began Friday and will continue until March 13. The conference starts with a number of programs that are directly related to TechCrunch’s focus, such as startups, culture, the creator economy, health and medtech, and energy. Even though the AI track doesn’t start until Sunday, it’s already making appearances. For example, during an onstage interview on Friday, Signal President Meredith Whittaker criticized agentic AI as a privacy and security risk, while a health expert cautioned that relying too much on AI for companionship can be harmful.
Along with deep tech like space and quantum computing, the exhibition will also focus on climate change, sustainability (don’t miss Rivian founder and CEO RJ Scaringe’s speech on March 11), and business titans, including Rene Haas, CEO of Arm, Ben Lamm, founder of Colossal Biosciences, Cristiano Amon, president and CEO of Qualcomm, and Alan Baratz of D-Wave Quantum.
SXSW 2025: What We’re Paying Attention To
South by Southwest (SXSW) has long been a melting pot of innovation, creativity, and forward-thinking ideas. As we look ahead to SXSW 2025, the anticipation is palpable. This iconic festival, which blends technology, film, music, and culture, continues to evolve, offering a glimpse into the future of industries and society. Here’s what we’re most excited about for SXSW 2025 and the key trends we’re keeping an eye on.
1. The Rise of AI-Driven Creativity
Artificial Intelligence (AI) has been a hot topic for years, but by 2025, it’s expected to fully integrate into creative industries. At SXSW 2025, we’re excited to see how AI is reshaping art, music, and storytelling. From AI-generated films to algorithms that compose chart-topping hits, the intersection of technology and creativity will take center stage. Panels and workshops will likely explore the ethical implications of AI in art, as well as how creators can harness these tools to push boundaries without losing the human touch.
2. Immersive Experiences: The Next Frontier of Entertainment
Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are no longer futuristic concepts—they’re here, and they’re transforming how we experience entertainment. SXSW 2025 is expected to showcase groundbreaking immersive experiences, from interactive VR films to AR-enhanced live performances. We’re particularly excited about the potential for “phygital” experiences, where the physical and digital worlds seamlessly blend, creating unforgettable moments for attendees.
3. Sustainability Takes the Spotlight
As climate change continues to dominate global conversations, SXSW 2025 will likely highlight sustainability in tech, entertainment, and beyond. Expect to see panels on green innovation, sustainable film production, and eco-friendly music tours. We’re also anticipating showcases of cutting-edge technologies designed to reduce carbon footprints, from energy-efficient data centers to biodegradable materials used in creative projects.
4. The Evolution of Social Media and Digital Communities
By 2025, social media as we know it may look entirely different. With the rise of decentralized platforms, blockchain-based communities, and AI-curated content, SXSW 2025 will be the perfect place to explore the future of online interaction. We’re curious to see how these changes will impact creators, brands, and everyday users. Will the next big social platform emerge at SXSW? Only time will tell.
5. Health Tech and the Future of Well-Being
The health tech revolution is well underway, and SXSW 2025 will undoubtedly feature the latest advancements in this space. From wearable devices that monitor mental health to AI-powered diagnostics, the festival will likely highlight how technology is transforming healthcare. We’re especially interested in discussions about the ethical use of health data and how these innovations can make healthcare more accessible and equitable.
6. The Power of Storytelling in a Divided World
In an era of polarization, storytelling remains a powerful tool for fostering empathy and understanding. SXSW 2025 will likely feature films, documentaries, and panels that tackle pressing social issues, from climate justice to racial equality. We’re excited to see how creators use their platforms to spark meaningful conversations and drive positive change.
7. Music: Where Tradition Meets Innovation
Music has always been at the heart of SXSW, and 2025 will be no different. However, we expect to see a fascinating blend of tradition and innovation. Emerging artists will likely use AI and other technologies to create new sounds, while established acts may experiment with immersive concert experiences. The festival will also continue to be a launchpad for rising stars, offering a platform for diverse voices and genres.
8. The Future of Work and Collaboration
The way we work has changed dramatically in recent years, and SXSW 2025 will explore what’s next. From remote collaboration tools to AI-powered productivity assistants, the festival will likely showcase technologies that are reshaping the workplace. We’re particularly interested in discussions about the gig economy, the role of AI in job creation, and how businesses can foster inclusivity in a digital-first world.
9. Gaming: Beyond Entertainment
Gaming is no longer just about entertainment—it’s a cultural force. At SXSW 2025, we expect to see how gaming is influencing education, healthcare, and even social activism. From esports tournaments to panels on the metaverse, the gaming track will likely highlight the industry’s potential to drive innovation and connect people across the globe.
10. The Human Element in a Tech-Driven World
Amid all the technological advancements, SXSW 2025 will also remind us of the importance of the human element. Whether it’s through heartfelt films, soul-stirring music, or thought-provoking discussions, the festival will celebrate the creativity, resilience, and ingenuity of people. We’re excited to see how SXSW balances cutting-edge tech with the timeless power of human connection.
Final Thoughts
SXSW 2025 promises to be a landmark event, offering a glimpse into the future while celebrating the present. From AI and immersive tech to sustainability and storytelling, the festival will explore the trends and ideas shaping our world. As always, SXSW will be a place where innovators, creators, and dreamers come together to inspire and be inspired. We can’t wait to see what unfolds.
What are you most excited about for SXSW 2025? Let us know in the comments below!